Who works in your niche on Instagram

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How to see Instagram competitors in your niche

The source is the platform’s own public results for your phrase, taken from two directions. The first is the reel search and the top of the hashtag, paged through several pages deep: that holds the accounts Instagram itself shows on the topic, with audience size, how many entries they have on it and response per post. The second is the account search by profile name. It finds the ones the reel search cannot see at all: the specialist who posts carousels and photos yet is a rival all the same. Those rows are labelled “found by profile name”, and their zero medians mean “we did not look at their posts”, not “a weak rival”. Profiles are read separately, up to twenty, because follower counts never arrive with those results. Where a rival put a place tag on a post, it is shown separately — an observation about their posts, not an address and not a country. By default the top holds those who post on the topic most often rather than the largest accounts: a direct rival your own size competes for the same customers, and a small account living in the niche is more dangerous than a giant passing through. You change the order yourself — by followers, by response or by activity.