Who gets an address on their profile: professional accounts and the contact button
Business contact details belong to professional accounts only. Instagram Help lists this account type as the first requirement for editing business information. A professional account comes in two types, business and creator, according to the Help page on professional accounts.
Visitors reach your contact options through a contact button at the top of the profile. The same page says this section can hold directions, a phone number and an email. Anyone who taps the button sees these details, and you can edit them anytime.
A personal account has no such button. To switch, open Settings and activity and tap Account type and tools under For professionals. Then choose Switch to professional account, per Instagram Help. You can switch back to personal anytime. A professional account cannot be private: a private account turns public when you switch, and pending follow requests are accepted automatically.
Everything else in the bio, from the text to the links, is covered in our guide to the Instagram bio.
How to add a business address to your Instagram bio step by step
Instagram Help describes this edit in the mobile app. We checked the order against the Help page on business information in September 2026.
In the mobile app
- Go to your professional account.
- Tap Edit Profile.
- Find Public Business Information.
- In Business contact info, enter the street address where customers visit you, plus your phone and email.
- Save the edit: tap Done on iPhone or the icon on Android.
Showing contact details on your profile
You can hide contact details without deleting them. Under Public Business Information there is a Profile Display option. There you choose whether to show your category label and contact info, Instagram Help says. Visitors stop seeing hidden details, while the filled fields stay saved.
Say a coffee shop closes for three weeks of renovation. The owner hides the details, so new guests do not follow the directions to a locked door. After the reopening, one switch brings them back.
How to change your address after a move or remove it
After a move, follow the same path: Edit Profile, then Public Business Information and the contact info. Replace the old street address with the new one and save. Then go through the other spots where the old street still appears:
- Bio text: a district or subway station typed by hand stays until you change it.
- Pinned posts and Highlights with directions.
- Your Facebook Page, when your map location comes from it.
To remove the details for good, clear the fields in your business contact info and save the edit. Profile Display only hides them, and the saved fields stay.
Why your address does not show on your profile
Check the causes in this order. Each one takes a minute to fix.
- Personal account. Only a professional account can edit business information, so a personal one lacks these fields.
- Display is off. Profile Display hides the contact info, and visitors do not see it.
- The edit was not saved. Leaving without Done or the Android icon keeps the old details.
- The street sits in the bio text. That is a plain line of text with no directions attached.
- The visitor never tapped the contact button. Phone, email and directions sit behind that button at the top of the profile.
Add a short pointer to the bio text: “Directions under Contact.” Then check the result the way a guest would: open the profile on a friend's phone.
Working from home: say where you are without giving away your home address
Nail artists, massage therapists and tutors often see clients at home. A professional account cannot be private, per Instagram Help, and anyone who taps the contact button sees the details inside. Strangers read whatever you put there.
So the privacy rule is simple: the profile names the area, and the entrance and apartment number go to the client after booking. A city, district or nearest subway station answers the question of where you are. It does not lead anyone to your door. The client decides whether the trip works and sends you a message.
Take a hypothetical nail artist who works from home in Washington, D.C. A three-line bio could read:
- Manicure and gel polish in a home studio
- Capitol Hill, D.C., a 7-minute walk from Eastern Market Metro station
- Exact spot and time sent after you book
Leave the street and building out of the contact fields. A phone and email are enough there, and the artist sends directions in a private message.
Location tags and stories from home
A location tag reveals more than bio text. Location pages collect public photos and videos with that tag, Instagram Help says. Tag your apartment block, and your shots land on its page for anyone to browse. A tagged story tells viewers where you are right now. Never tag your home studio: tag the city instead. Post a story tagged at a cafe or salon after you leave.
How to remove old tags and strip location data from photos is covered in our guide to location data in photos.
Your profile address and your venue in Instagram search
Your profile details and your venue in search show up in different places. The details open on your account page, while guests pick a venue from a list when they add a location tag to a post. Instagram Help says you can tag only suggested places.
How to add a place on Instagram when it is missing from search
You cannot create a new location inside Instagram, the Help page states. For owners of a business profile, it suggests adding an address to the profile so people know where the business is.
Instagram Help sends you to your Facebook Page to put your business on the Instagram Map. As of September 2026, the steps are:
- Update the address on your Facebook Page.
- Open the Instagram tab and connect your Instagram account to that Page.
- Wait up to 48 hours.
After that, your business shows on the Instagram Map and can be tagged in posts and stories. How to add the tag itself is covered in our guide to Instagram location tags.
How to check your venue in search
- Type the name of your venue into the search bar.
- In the results, pick the place, not an account with a similar name.
- Open the location page and check the name and the photos: you should recognize your space.
- Search again with the city and street to see every similar entry.
If you find two entries with your name, choose the one with more recent guest photos. From then on, tag only that one.
How to gather guest tags under one location
A location page works as a shop window. It collects public photos and videos with that tag, per Instagram Help. Nobody sees posts from private accounts on location pages, says the Help page on private accounts.
- Your own tag. Put the right place on every reel and photo from the venue.
- A request in stories. Once a week, show which entry to choose when tagging.
- A sign by the register. The exact name from search and your handle in large type.
Take a hypothetical coffee shop with 40 seats and 300 guests a week. Say one guest in twenty tags it: that makes 15 tagged shots a week. When half of them go to a duplicate, your location page gets about 30 shots a month instead of 60.
What people publish with your location tag
A location page does not show who shoots at your venue most often, what gets views or when the latest entry appeared. By hand, that means opening dozens of entries and filling a spreadsheet.
The Sled location radar does this for you. Name your venue: the report reads the feed of that place and shows what people publish from it. You do not log in to your account.
- Posts carrying this location tag.
- Authors: who shoots there most often.
- What performs better, by views and reactions.
- How recently posts appeared.
The radar's place search answers any query and can latch onto a fragment of a word. So the card shows the name and address of the found place before you pay. If it is the wrong place, add a city or street and search again. The retry is free.
Posts tagged at your venue: who shoots there, what performs and how fresh the entries are. No login to your account.
Find posts by locationThe report includes only what authors tagged themselves and kept public. It does not check your profile contact details and does not locate people. Do not track guests from the report or send them mass messages. You can contact someone who runs a public business or creator profile with a work proposal. That is how collaborations with creators start.
Frequently asked questions
Can I add an address to a personal account?
A personal account has no business section: Instagram Help gives business information to professional accounts only. A personal account can name its city or district in the bio text. For a contact button with directions, switch to a professional account.
Which business address should I list on Instagram?
The place where customers come: your shop, studio or pickup point. Skip the legal address from your contracts when customers never visit it. With several branches, put the main one in the contact details and list the rest in a pinned post or Highlights.
Can I link an address to a reel?
A reel gets a location tag, not the contact details from your profile. You pick the tag from a list of suggested places, per Instagram Help. Our guide to Instagram location tags shows how to add one when you post.
Why can't visitors see my contact details?
Check three things: the account type, the Profile Display option and whether you saved the edit with Done on iPhone or the icon on Android. The details open from the button at the top of the profile, per Instagram Help.
Sources
- Instagram Help: edit your business information
- Instagram Help: professional accounts and the contact button
- Instagram Help: set up a professional account
- Instagram Help: which places you can tag in a post
- Instagram Help: what appears on location pages
- Instagram Help: public and private accounts
- Instagram Help: add a location to a post